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wpp’s sorrel highlights several east asia nations for sources of ad growth

Posted by simon ashwin On Wednesday 03 Mar 10

Buried in a brief article in the Telegraph (“Advertisers ‘no longer staring into the abyss’, says Sorrell“) celebrating the levelling off of the dismal advertising market, Sir Martin Sorrell, Chairman of the world’s largest advertising company, WPP, had this to say about growth:

“People think flat is the new up. I’m amazed when media companies trumpet a reduction in the rate of decline. We will only declare victory when we see growth.

And where does he expect that growth?  Well, not in the developed markets…

He said the so-called BRIC nations – Brazil, Russia, India and China- and the Next 11 countries – Bangladesh, Egypt, Indonesia, Iran, Mexico, Nigeria, Pakistan, the Philippines, South Korea, Turkey, and Vietnam – were experiencing the fastest growth.

So the advertising industry’s growth and ultimate profitability depends on the fast growth markets of the world, 5 of 15 of which are in the Asian region.  (Congratulations to China, Indonesia, the Philippines, South Korea, and Vietnam.)  Not bad.

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